Our Team
Employees are a powerful and potential sources of reputation capital if they are well directed and enabled.
With a collective experience of over 20 years, we bring a unique blend of perspectives, encompassing both external and internal insights into corporate purposes. Our approach revolves around crafting innovative strategies and creating effective solutions that protect and elevate corporate reputation, ensuring its long-term success in a dynamic business landscape.
Insights
Reputation amongst consumers matters more than it did in the past, with globalization bringing greater choice, increased connectivity, and social awareness.
Our Core
Reputation speaks volumes about a company's character and integrity.
It serves as the key to long-term success and a competitive edge.
A company's reputation is a vital asset that brings numerous advantages. With a premium reputation, companies can attract and retain top talent, enhance their products and services, boost profit margins, and enjoy higher ratings. Unlike marketing and branding, reputation is shaped by stakeholders' perceptions and experiences, making it a distinct and multifaceted entity. It can be carefully crafted, maintained, damaged, and rebuilt.
Corporate reputation is the lighthouse that leads
towards a successful path.
Positive reputations have value: with customers, regulators, potential talent, and suppliers. They can impact on margins, operational efficiency and even viability.
CORPORATE COMMUNICATION
How we use narratives is critical to the way we influence our reputations.
Effective and comprehensive communications are essential to create value, to build trust, to obtain legitimacy and to engage stakeholders.
We help to build a compelling narrative as a key element to attract and retain talent, to generate positive awareness towards your business and to help positioning it in a competitive world.
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REGULATORY & PUBLIC AFFAIRS
Reputation plays a critical series of roles in negotiations.
We help to understand the political sphere and regulatory environment. We generate strategic relationships and accompaniment with national authorities at the local and federal level. We identify opportunities in a timely manner to influence the public agenda.
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ESG & SUSTAINABILITY
Reputation weakness or indecision can be provocative to a rival
Integration of SDGs in corporate strategy. Sustainability practices, benchmarks, and industry best practices on: Circular Economy, GHG (CPD dataset), Renewable Energy, Natural Capital and Waste. Guidance for implementation of materiality studies, integration of Annual reports (SASB, GRI & TFCD methodologies).
Main Sustainability & ESG indexes inclusion. Diversity and Inclusion business practices. Activities for enhancing employees’ engagement such as volunteerism and awareness campaigns.
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RESEARCH, ANALYTICS
AND INSIGHT
Like any economic asset, reputation needs investment.
We conduct research on the political-social-economic environment and the competition to generate data and insights that contribute to a better business decision-making. We perform a daily basis monitoring of proposals and initiatives at a legislative and federal level.
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RISK & CRISIS MANAGEMENT
Behavior that is legal is not always going to protect our reputation.
Reputation Risk Management (RRM) dashboard to anticipate risks and identify opportunities. Creation and management of crisis committees. Spokesperson training. Prevention manuals and action protocols.
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CORPORATE REPUTATION
Reputations begin with our actions and travel through our networks
Reputation and perception diagnosis and metrics. Effective positioning, comprehensive monitoring of public conversation, to identify, prevent, manage, and mitigate potential reputational crisis. Stakeholders mapping.
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COMPLIANCE
Your actions send signals about what others expect from you.
Being an ethical, responsible and with a strong governance business is no longer an option. It is a strategic and business need. We help companies identifying and mitigating the risks that can be fostered by inappropriate behavior and hidden weaknesses in the organizational culture.
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Reputation is not just concerned with our beliefs or actions.
Our observed behavior affects status, trust and reciprocity.
Areas of Expertise
We function as the custodian of the organization’s narrative and values. We work to align the ESG engagement, initiatives, and programs to enhance reputation and amplify brand strength.